Sunday, May 20, 2018
Let’s Make Money: 4 Tactics for Agencies Looking to Succeed – Whiteboard Friday

Let’s Make Money: 4 Tactics for Agencies Looking to Succeed – Whiteboard Friday

Posted by rjonesx.We spend a lot of time discussing SEO tactics, but in a constantly changing industry, one thing that deserves more attention are the tactics agencies should employ in order to see success. From confidently raising your prices to knowing when to say no, Moz's own Russ Jones covers four essential success tactics that'll…
How to Write Meta Descriptions in a Constantly Changing World (AKA Google Giveth, Google Taketh Away)

How to Write Meta Descriptions in a Constantly Changing World (AKA Google Giveth, Google...

Posted by Dr-Pete Summary: As of mid-May 2018, Google has reverted back to shorter display snippets. Our data suggests these changes are widespread and that most meta descriptions are being cut off in the previous range of about 155–160 characters. Back in December, Google made a significant shift in how they displayed search snippets, with…
Time to Act: Review Responses Just Evolved from "Extra" to "Expected"

Time to Act: Review Responses Just Evolved from "Extra" to "Expected"

Posted by MiriamEllisI’ve advocated the use of Google’s owner response review feature since it first rolled out in 2010. This vital vehicle defends brand reputation and revenue, offering companies a means of transforming dissatisfied consumers into satisfied ones, supporting retention so that less has to be spent on new customer acquisition. I consider review responses…
A Machine Learning Guide for Average Humans

A Machine Learning Guide for Average Humans

Posted by alexis-sanders (function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $('.hypotext-content').hide(); // When a hypotext link is clicked. $('a.hypotext.closed').click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. var id = '.' + $(this).attr('rel'); // If the content…
Monitoring Featured Snippets – Whiteboard Friday

Monitoring Featured Snippets – Whiteboard Friday

Posted by BritneyMullerWe've covered finding featured snippet opportunities. We've covered the process of targeting featured snippets you want to win. Now it's time for the third and final piece of the puzzle: how to monitor and measure the effectiveness of all your efforts thus far. In this episode of Whiteboard Friday, Britney shares three pro…
How to Discover and Monitor Bad Backlinks

How to Discover and Monitor Bad Backlinks

Posted by rjonesx.Identifying bad backlinks has become easier over the past few years with better tool sets, bigger link indexes, and increased knowledge, but for many in our industry it's still crudely implemented. While the ideal scenario would be to have a professional poring over your link profile and combing each link one-by-one for concerns,…
How to Optimize Your Google My Business Listing [Updated May 1, 2018]

How to Optimize Your Google My Business Listing [Updated May 1, 2018]

Posted by sherrybonelliUpdated May 1, 2018 An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local…
Moz’s Link Data Used to Suck… But Not Anymore! The New Link Explorer is Here – Whiteboard Friday

Moz’s Link Data Used to Suck… But Not Anymore! The New Link Explorer is...

Posted by randfishEarlier this week we launched our brand-new link building tool, and we're happy to say that Link Explorer addresses and improves upon a lot of the big problems that have plagued our legacy link tool, Open Site Explorer. In today's Whiteboard Friday, Rand transparently lists out many of the biggest complaints we've heard…
Efficient Link Reclamation: How to Speed Up & Scale Your Efforts

Efficient Link Reclamation: How to Speed Up & Scale Your Efforts

Posted by DarrenKingmanLink reclamation: Tools, tools everywhereEvery link builder, over time, starts to narrow down their favorite tactics and techniques. Link reclamation is pretty much my numero-uno. In my experience, it’s one of the best ROI activities we can use for gaining links particularly to the homepage, simply because the hard work — the "mention"…
Faster, Fresher, Better: Announcing Link Explorer, Moz’s New Link Building Tool

Faster, Fresher, Better: Announcing Link Explorer, Moz’s New Link Building Tool

Posted by SarahBirdMore link data. Fresher link data. Faster link data. Today, I’m delighted to share that after eons of hard work, blood, sweat, tears, and love, Moz is taking a major step forward on our commitment to provide the best SEO tools money can buy. We’ve rebuilt our link technology from the ground up…

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