Sunday, May 20, 2018
New year, new searches: resolutions, “bomb cyclone” and Coachella

New year, new searches: resolutions, “bomb cyclone” and Coachella

It’s a new year, and some of this week’s trends (with data from Google News Lab) are about adjusting: to a new gym routine, unexpected weather, and a new law in California.Treadmill timeNew Year’s resolutions = more searches for “gyms near me.” In fact, search interest in the phrase hit an all-time high this month.…
How to use SEO on LinkedIn

How to use SEO on LinkedIn

SEO on LinkedIn is too often overlooked, and it’s time you start viewing LinkedIn, just like Google, as a search engine. With access to a whole network of professionals, the opportunities for those who are savvy enough can be endless. LinkedIn is the most popular platform for B2B companies to acquire new clients so being…
The High Five: you get a search, you get a search, everybody gets a search!

The High Five: you get a search, you get a search, everybody gets a...

Oprah’s speech had people buzzing, while Jimmy Ma spun to internet fame at the U.S. Figure Skating Championships. Here are some of the most-searched trends of the week (with data from the Google News Lab).A brighter morning, even during our darkest nights“Is Oprah going to run for president?” was a top searched question this week,…
Is PPC still an effective channel in an ICO marketing strategy?

Is PPC still an effective channel in an ICO marketing strategy?

Initial Coin Offerings (ICOs) are booming. In 2017, there was approximately $5.6 billion raised by over 900 ICOs. Almost half of these ICOs were deemed a success. In the first quarter of 2018, $6.3 billion was raised via an ICO. This figure includes the $1.7 billion raised in Telegram’s ICO. These numbers tell us that…
Searches up: Beach Boy gets the grade and other trends from this week

Searches up: Beach Boy gets the grade and other trends from this week

Wouldn’t It Be Nice to get an A? Don’t Worry Baby, you’ll always have a chance to change that F.That’s what Brian Wilson of the Beach Boys did this week when he went back to his high school for extra credit, turning an “F” he received in songwriting into an “A” …  58 years later…
Top time-saving tools for SEOs

Top time-saving tools for SEOs

I recently moved to a new position at a new company, with a new computer and a new, clean install of Google Chrome. It wasn’t clean for very long, though, as I logged into my Chrome account and watched my address bar shrink as all of my extension icons flooded the right-hand side of the…
The High Five: what’s cooking in Search this week

The High Five: what’s cooking in Search this week

This week, fans of NBC’s “This is Us” were fired up about a plotline involving main character Jack Pearson and a Crock-Pot. Trending questions on Search ranged from plot-related—“What happened on ‘This Is Us’ with the Crock-Pot?”—to practical—“How long can a Crock-Pot be on warm?” For those more interested in what’s cooking in their own…
Getting listed: how to generate more traffic and mentions

Getting listed: how to generate more traffic and mentions

Directory submission is a tactic that has evolved dramatically since it first became known. Firstly, it is no longer referred to as a directory submission, simply because the term has received some negativity over the years. Secondly, the goals have changed: we no longer focus on link acquisition. When you come to think of it, the…
Ramadan Kareem! Get in the Ramadan spirit with Google

Ramadan Kareem! Get in the Ramadan spirit with Google

Ramadan starts today, and we’re helping you access the information you need to make the most of it. More than 1.7 billion Muslims around the world will observe this time of fasting, gratitude, giving back and connecting with family and friends. We’ve put together a few special experiences across Google to help, from relevant information…
Four ways to boost SEO in just 5 hours

Four ways to boost SEO in just 5 hours

Search engine optimization is a trend that won’t be going out of season any time soon; it’s something that every brand should continually focus on. According to Search Engine People, the top result on Google has a 33% chance of getting clicked, meaning that the lower your brand ranks (even on the first page), the…

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